Fred
Gifford

Profile

Born in London but raised in Tokyo, Fred has worked across the world in roles related to product innovation and corporate and business strategy, and he completed his MBA at ESADE in Barcelona in 2019. His work in AI has crossed city simulation, biopharmaceutical drug development, skyscraper energy management, and now gastronomy.

Message

“In my role at Sony AI, I help set the strategy for the gastronomy project and build relationships with companies across the food industry. In doing so, I am working closely with the Sony AI tech teams to drive projects around food manipulating cooking robots and AI recipe creation systems, with the ambition of advancing taste, sustainability and health in gastronomy. I hope to help build Sony AI into a major global contributor to AI and creativity.”

Blog

August 10, 2021 | Sony AI

AI Assisted Recipe Creation – Concept Video

An integral part of our Gastronomy Flagship Project is imagining the future of AI-led recipe creation. We’ve developed our first concept video for a recipe creation app, bringing to life the different ways in which we imagine chef…

An integral part of our Gastronomy Flagship Project is imagining the future of AI-led recipe creation. We’ve developed our first c…

April 12, 2021 | Sony AI

Sony AI and Korea University

Among the partnerships we’re setting up to drive our Gastronomy Flagship Project, we’re excited that our work with Korea University (KU) is already pushing our understanding of how AI can meaningfully pair ingredients. A pro…

Among the partnerships we’re setting up to drive our Gastronomy Flagship Project, we’re excited that our work with Korea Univ…

February 3, 2021 | Sony AI

Eight Things We Learned About the World’s Best Chefs

Our entry into the world of gastronomy was exciting and daunting in equal measure, and as we began to explore kitchen robots and ingredient pairing tools, we knew we needed expert guidance. Of course, last year was one of huge d…

Our entry into the world of gastronomy was exciting and daunting in equal measure, and as we began to explore kitchen robots and …

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