Chief Executive Officer
Sony AI Inc.
Operation Commencement Date: April 1, 2005
Amendment Date: May 30, 2017
Each company of the Sony Group (collectively, "Sony") is willing to build an environment in which the personal information of customers is safely stored, used and handled in line with the intention of customers, as well as gaining the trust of customers, and hopes to continue to provide numerous services, under this environment, which inspire and fulfil the curiosity of each customer.
Under this policy, and in accordance with Sony's philosophy of being honest
and fair, Sony has prescribed the following
policy on the handling of personal information, and is working to ensure the proper handling of personal
relating to its customers that it collects.
(*) This Policy encompasses Sony Corporation and its subsidiaries within Japan.
Handling of Personal Information
(Definition of Personal Information)
- "Personal information" in this Policy refers to information relating to an
individual that includes a name, date of
birth, or other description, etc., that could be used to identify a specific individual, or that
includes a individual
identification code. All obtained information relating to customers that does not contain information in
itself by which
a specific individual could be identified, but which could be used to identify a specific individual by
with other information, shall be regarded as "personal information" within the scope that it can be
combination with other information.
(Compliance with Laws)
- When handling personal information, Sony shall comply with the obligations
set forth in the Act on the Protection of
Personal Information, various other laws and regulations relating to the protection of personal
published by the Personal Information Protection Commission and the competent authorities, as well as to
(Use within the Scope of Utilization Purpose)
- Except where the prior consent of the individual has been obtained, or
where it is permitted by law, Sony shall handle
personal information only within the scope required to achieve the previously specified purpose of use,
and shall take
measures to achieve this.
(Acquisition of Personal Information)
- Sony shall endeavour to obtain personal information after expressing in
advance the items, purpose of use, and contact
point for inquiries, etc., of the personal information to be handled, and after obtaining the consent of
In the event that special care-required personal information such as race and creed, etc., is included
in the personal
information, except where permitted by law, Sony shall not acquire such personal information without the
consent of the
individual. When obtaining personal information from a third party, if a legal obligation to check or
arises when receiving provision from a third party, Sony shall comply with this.
(Personal Information of Customers Under the Age of 15)
- Sony shall endeavour to comply with all laws and regulations applicable to
the collection, storage, and use of personal
information relating to customers under the age of 15. In the event of a child having provided personal
Sony without the consent of their parent or guardian, we ask that a parent or guardian contacts us at
specified in this Policy.
(Security Control Action)
- Sony shall endeavour to keep the content of personal information accurate,
complete, and up to date within the scope of
the purpose of use, shall take the necessary and appropriate secure management measures in accordance
standards at that point in time in order to prevent unauthorised access, leakage, tampering, loss, or
damage, etc., and
shall make corrections as necessary.
(Supervision Over a Trustee)
- Sony, within the scope required for the achievement of the purpose of use,
may entrust the handling of personal
information to another Sony Group company or a third party. In such a case, the appropriate secure
shall be taken under the Sony Group common information security policy. In addition, with regard to the
business to a third party, efforts shall be made to ensure that secure management is performed as
strictly as possible
in relation to the handling of personal information, such as through the execution of a contract. If a
third party in a
foreign country is contracted to perform business, and a legal obligation to create records arises, Sony
(Third Party Provision)
- Except where permitted by law, Sony shall not provide personal information
to a third party without obtaining the
consent of the individual. If personal information is provided to a third party, and a legal obligation
records arises at the time of such third party provision, Sony shall comply with this.
(Respond to a Demand etc. for Disclosure etc.)
- Sony shall respond appropriately to requests for the disclosure, amendment,
ceasing of use (for introducing products and
services, etc.), and deletion of personal information, as well as other comments and inquiries regarding
the handling of
personal information, based on the provisions of laws and regulations. Please contact the address of the
which you provided information for assistance.
(Strengthening of Systems, Training, Etc.)
- To ensure the appropriate handling of personal information, Sony shall endeavour to continually strengthen and improve internal systems, including reviewing this Policy, by appointing a manager for personal information, establishing internal regulations, training officers and employees, and implementing the appropriate internal audits, etc.
Sony AI Inc.- Public Disclosure etc. on Matters relating Personal Information
Operation Commencement Date: December 5, 2020
CEO Hiroaki Kitano
- Information to be obtained: Stated in paragraph 1 of sections Ⅰ through II below.
- Utilization Purpose: The purpose of use of personal information (related to Article 18 Paragraph 1 of the Act) and the purpose of use of retained personal data (related to Article 27 Paragraph 1 of the Act) at the time of acquisition (hereinafter collectively referred to as "purpose of use"). Stated in paragraph 2 of sections Ⅰ through II and Ⅲ-3 below.
- Joint User and Subcontractor of Personal Information (hereinafter "personal information recipient"): Information on joint users is provided in Ⅲ-2 below. Cases where there is a subcontractor are stated in the items of sections Ⅰ through II.
- Contact Point: "The address for reporting complaints relating to the handling of retained personal data" prescribed in Article 5 of the "Ordinance for the Enforcement of the Act on the Protection of Personal Information". Described paragraph 4 of sections Ⅰ through II below.
- Procedures for responding to requests, etc., for disclosure, etc.: The
procedures for responding to inquiries regarding
notifications of the purpose of use (Related to Article 27 Paragraph 2 of the Act), disclosure (Related
to Article 28
Paragraph 2 of the Act), cessation, etc., of use (Related to Article 30 Paragraph 2 of the Act), and the
third party provision (Related to Article 30 Paragraph 4 of the Act) of retained personal data
referred to as "requests, etc., for disclosure, etc.").
Described in Ⅰ-5、II-4 below.
I. Provision of Services in Business
I-1. Information to be obtained
Name, address, telephone number, occupation, place of work, email address, content and history of comments and inquiries, as well as other information obtained as needed for the provision of services.
I-2. Purpose of use
The business activities in relation to research and development of Artificial Intelligence (AI) software and Robotics systems.
I-3. Personal information recipients
Information on joint users is provided in Ⅲ-2 below.
I-4. Contact Point
Please use this link to contact Sony AI.
I-5. Procedures for responding to requests, etc., for disclosure, etc.
Please use this link to contact Sony AI.
II. Corporate Communication Activities
II-1. Information to be obtained
Name, address, date of birth, gender, telephone number, occupation, workplace, email address, content and history of comments and inquiries, other information obtained as needed for the provision of information and various communications.
II-2. Purpose of use
Provision of information and various communications to reporters, etc., in conjunction with corporate communication activities.
II-3. Recipients of personal information
Some information may be shared with subcontractors for the purpose of use described in 2 above.
II-4. Contact point and procedures for responding to requests, etc., for disclosure, etc.
Please direct any inquiries HERE
(Matters relating to personal information concerning employment applicants and our employees shall be published or notified, etc., to the individual separately.)
II-5. Procedures for responding to requests, etc., for disclosure, etc.
Please use this link to contact Sony AI.
III. Matters Relating to Joint Use (Related to Article 23 Paragraph 5 Item 3 of the Act)
Article 23 Paragraph 5 Item 3 of the Act prescribes, as an exception for third party provision, that in the event of personal data (excluding special care-required information) being used jointly with a specified party being provided to said specified party, and the fact of this along with certain matters being made easily accessible to the individual, said specified party is not applicable as a "third party" referred to in third party provision, and that personal data may be provided to said joint user without obtaining the prior consent of the individual. In regard to this, there may be cases in which the Company jointly uses personal data that is obtained in accordance with the following items.
III-1. Items of personal data to be jointly used
Personal data provided through communications to the customer contact point, or via customer registration procedures for an event etc.(information relating to the contacted party, including inquiry history, name, address, telephone number, and email address etc.) and information collected in relation to the items of sections Ⅰ through Ⅱ above.
III-2. Scope of parties to be engaged in joint use
Sony Corporation of America
Sony AI America Inc.
Sony Europe B.V.
III-3. Purpose of Use of Using Parties
Responding to communications to the contact point and other inquiries
III-4. Party with Responsibility for the Management of Personal Data
Sony AI Inc.