Privacy Policy for Sony AI Website

This Privacy Policy sets out how Sony Research Inc. ("Sony", "we", "our" or "us") collects, uses, stores and otherwise processes Collected Data (defined below) when you visit the ai.sony website.

It also describes your data protection rights, including the right to object to some of the processing which Sony carries out. More information about your rights, and how to exercise them, is set out in Section 8 "Privacy Rights" below.

Other websites and properties of Sony Group Corporation and affiliated Sony companies, including some that are linked to/from the website, may have different privacy policies; therefore, please review the privacy policy notices on those websites or properties if you visit them.

Please read this Privacy Policy carefully. In addition, please review the applicable Terms and Conditions, which govern your use of the website.

Table of Contents

1. Definition
2. What personal data we collect
3. Why we process personal data
4. With whom we share Collected Data
5. Where we transfer Collected Data
6. How long we retain your personal data
7. Children
8. Privacy Rights
9. Changes to this Privacy Policy
10. Contact Information
    

1. Definition

1.1 "Collected Data" has the meaning set forth in Section 2 below.

1.2 "Sony Group Company" means Sony Group Corporation, which is the ultimate parent company of Sony and any legal entities controlled by Sony Group Corporation (the term "control" in this context means the direct or indirect ownership of at least fifty percent (50%) of the voting interest in such corporation or the power in fact to control the management decisions of such entity).

1.3 "Service Provider" means any third party who processes personal data on behalf of Sony, including but not limited to hosting providers, analytics service providers and customer support providers.

2. What personal data we collect

Sony collects data as described below, which may include personal data, (collectively, the "Collected Data") directly from you or indirectly through other Sony Group Companies and/or third parties, if any. For the purposes of the GDPR and other applicable data protection laws and regulations where the concepts of "Controller" and "Processor" are defined, Sony is the "Controller" of the Collected Data.

2.1 Data collected directly from you

We collect information that you provide to us, such as:

2.1.1 Information provided when subscribing to our newsletter:

• Your Email address, preferred language, etc.

2.1.2 Information you provide when you make an inquiry:

• Your basic information (e.g. name, email address, or country/region, preferred language);
• Your organizational affiliations (e.g. academic institutions, research institutions, professional associations, company name, type of industry, category of business, name of section to which you belong, job position);
• Any other information you choose to provide to us in connection with your use of the website.

2.2 Data we collect automatically

When you access to the websites or an email from us, we may collect your IP address or other unique identifiers for the computer, mobile device, or other devices. These identifiers are used to distinguish the information provided by your browser or device from that of another user’s browser or device. Please click on the manage consent link at bottom of every page to see our cookie policy for more detail.

2.3 Data collected indirectly from other Sony Group Companies and/or third parties

• We may receive your information from other Sony Group Companies

3. Why we process personal data

3.1 Sony processes your Collected Data for the purposes as described below. For these purposes, Sony may use Collected Data in conjunction with the information collected through other Sony Group Companies’ products and services if you use one of those.

3.2 Where we collect the Collected Data to perform a contract with you, or where we have to collect Collected Data by law, provision of this data is mandatory and we will not be able to provide services to you without this information. In all other cases, provision of any requested Collected Data is optional, but not providing information may affect your ability to use the services or use particular aspects of the services if information is needed for those purposes.

3.3 There are instances where we have a legitimate interest to use the Collected Data. Our legitimate interest will vary depending on what we are using the Collected Data for, and we explain above what the interest is and how it relates to the processing operations that we are carrying out. Where we process the Collected Data on the basis of a legitimate interest, then – as required by data protection law – we have carried out a balancing test to document our interests, to consider what the impact of the processing will be on individuals and to determine whether individuals’ interests outweigh our interests in the processing taking place. You can obtain more information about this balancing test by using the contact details at the end of the notice.

4. With whom we share Collected Data

Sony shares your Collected Data with the following entities:

5. Where we transfer Collected Data

We will process, store and transfer Collected Data for the purposes outlined in this Privacy Policy from your country/regions of residence globally to countries/regions outside your country/region of residence. Collected Data will be processed by staff operating outside your country/region of residence who work for us or for one of our Service Providers. Some of the countries and regions may not provide the same level of data protection as your country.

For EEA/UK Individuals: Sony takes appropriate measures to ensure that all transfers of Collected Data outside of the EEA/the UK meet the requirements of applicable EU and UK data protection legislation. Where information is transferred outside the EEA and the UK, where the privacy laws may not provide an equivalent level of protection to those in your home country and where this is to a stakeholder or vendor in a country that is not subject to an adequacy decision by the EU Commission or the UK Government, the personal data is adequately protected by the vendor's EU / UK Processor Binding Corporate Rules, the EU Commission’s approved standard contractual clauses which can be accessed here or the addendum to the EU Commission’s standard contractual clauses or standalone international data transfer agreement approved under UK data protection law (as applicable). A copy of the relevant mechanism can be obtained for your review on request by using the contact details below.

6. How long we retain your personal data

We retain Collected Data for as long as we continue to make the Service available to for as long as it is reasonably necessary for the purposes outlined in this Privacy Policy, considering the time period reasonably necessary to: provide the website; exercise the choices and rights you have requested; comply with our contractual obligations; comply with applicable legal, regulatory, or other obligations; including litigation holds and agency regulations.

7. Children

Sony is committed to complying with all applicable laws and regulations regarding the collection, storage and use of Collected Data concerning children. The website is not directed to and does not knowingly collect Collected Data from children. Depending on your country/region of residence, this threshold age for a child may differ. If you are a parent or guardian and are concerned that your child has provided us with Collected Data without your consent, you should contact us as indicated in Section 10 "Contact Information" below.

8. Privacy Rights

8.1 In some countries, you have the following rights with respect to Collected Data Sony processes about you:

1. Ask us for a copy of Collected Data
2. Ask us to correct, delete or restrict our processing of Collected Data
3. Request us to transmit some Collected Data that you have provided to us, to a third party without hindrance, or to give you a copy of it so that you can transmit it to a third party, where technically feasible
4. Object to our processing Collected Data on the basis of our legitimate interests (or those of a third party)
5. Where we have asked for your consent, to withdraw consent at any time. If you ask to withdraw your consent, this will not affect any processing which has already taken place at that time.

8.2 To the extent required by applicable laws, you can exercise these rights by contacting us as indicated in Section 10 "Contact Information" below. These rights may be limited, for example, if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping.

8.3 If you have unresolved concerns, you have the right to complain to a data protection authority in the country where you live, work, or where you believe a breach has occurred. Details of EU data protection authorities are available here, the website of the data protection authority of the UK Information Commissioner’s office is here

9. Changes to this Privacy Policy

This Privacy Policy may be updated from time to time for any reason. We will notify or request your consent (if necessary under applicable law) of any changes to this Privacy Policy.

10. Contact Information

10.1 The data controller for Collected Data is Sony Research Inc.. If you have any questions or concerns about this privacy policy or if you wish to exercise any legal right you have in respect of Collected Data, you can contact us here using the form.

11. Additional Notices — U.S State Rights

Notice to Residents of States with Comprehensive Privacy Laws (other than California):

We set forth above in our Privacy Policy the categories of personal data we process, the purpose for processing personal data, the categories of personal data shared, and the categories of third parties with whom personal data is shared.

Residents of certain U.S. states may have the following rights with respect to their personal data subject to the meanings and exceptions set forth in applicable state comprehensive privacy laws:

1. To confirm whether we are processing your personal data, as defined in applicable state laws (hereunder, "Personal Data"), and request to access such data.
2. That we correct inaccurate Personal Data we hold about you.
3. That we delete the Personal Data provided by you or obtained about you.
4. To obtain a copy of the Personal Data previously provided by you to us and, to the extent feasible, in a readily usable format to allow data portability.

If you are a resident of one of these states and would like to exercise any of these rights, please complete the form here: Data Requests.

Rights Request Appeals

Pursuant to applicable state laws, if, for any reason, you would like to appeal a decision made by us relating to your request, you have the right to submit an appeal and can do so by sending an email to sonyai-contact-general@sony.com. Please include your full name, the basis for your appeal, and any additional information to consider.

Notice to California Residents

This California Privacy Notice is effective as of [February 17th, 2026.].

This California Privacy Notice supplements our Privacy Policy and applies only to California residents. This notice sets forth the disclosures and rights for California Consumers regarding their personal information, as required by the California Privacy Rights Act and any implementing regulations adopted thereunder ("CPRA"). Terms (including defined capitalized terms) used in this California Privacy Notice have the same meanings given in the CPRA, unless otherwise defined.

Personal Information We Collect & Purposes for Collection

The Personal Information we collect about you will depend upon how you use the website or otherwise interact with us. Accordingly, we may not collect all of the below information about you. In addition to the below, we may collect and/or use additional types of information but will only do so after providing notice to you and obtaining your consent to the extent such notice and consent is required by the CPRA.

We may have used Personal Information for the following business or commercial purposes: 

Data Retention

We retain all categories of Personal Information described in this California Privacy Notice for as long as it is reasonably necessary for the purposes outlined in this California Privacy Notice, considering the time period reasonably necessary to: provide the website; exercise the choices and rights you have requested; comply with our contractual obligations; comply with applicable legal, regulatory, or other obligations; including litigation holds and agency regulations.

California Consumer Rights

Subject to certain exceptions, as a California consumer, you may have the following rights regarding your Personal Information:

• Request to Know. Request information regarding what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting Personal Information, the categories of third parties to whom we disclose Personal Information, and the specific pieces of Personal Information we have collected about you
• Request to Delete. Request deletion of the Personal Information we collect about you
• Request to Correct. Request correction of inaccurate Personal Information that we maintain about you
• "Do Not Sell or Share My Personal Information." Request to opt-out of the "sale" of your Personal Information or the "sharing" of your Personal Information to a third party for cross-contextual behavioral advertising (i.e., targeted advertising). We do not sell or share for cross-contextual behavioral advertising Personal Information (including Personal Information associated with individuals under the age of 16) collected via the website, so this right is not applicable.
• "Limit the Use and Disclosure of Sensitive Personal Information." Under the CPRA, we must only provide the Right to Limit the Use and Disclosure of Sensitive Personal Information when Sensitive Personal Information is collected or processed for the purpose of inferring characteristics about a consumer or does not fall under certain statutory exceptions. Sony's use and disclosure of Sensitive Personal Information is not used for such purposes and/or falls within the statutory exceptions, and we therefore do not offer this right at this time.

Verifying Requests. In your request, you must provide enough information to allow us to verify you are the person about whom we collected Personal Information, or their authorized representative. You must also describe your request with enough detail so that we can understand, evaluate and respond to it. We can't respond to your request if we can't verify your identity. Making such a request does not require you to create an account with us, and we will only use the information you provide in a request to verify your identity.

We will take reasonable steps to verify your identity based upon the information you provide and the type of request you are making. When you exercise your Right to Know, Right to Delete, and/or Right to Correct, we may ask that you provide us with additional information in order to verify your identity and fulfill your request. If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf), we will not be able to process the request.

Agents. If you are an authorized representative submitting a request on a consumer's behalf, please complete the applicable fields of information in the submission form. We will follow up to request a signed, written permission signed by the individual who is the subject of the request authorizing you to make the request on their behalf. The written permission must state your full legal name, the full legal name of the individual who is the subject of the request, and a clear description of the permission granted. Alternatively, you may submit a copy of a power of attorney under Probate Code sections 4000-4465. The consumer's identity, in addition to your own, will need to be independently verified in order for us to be able to fulfill your request. Please keep in mind that if we do not receive adequate proof that you are authorized to act on the consumer's behalf, we may deny the request.

Exercising your Rights

Right to Know; Right to Delete; Right to Correct

If you are a California Consumer and would like to exercise your Right to Know, Right to Delete, and/or Right to Correct, please submit your request at: Data Requests; or email us at sonyai-contact-general@sony.com.

For requests to know, in order to have us provide specific pieces of information, we will require a signed declaration under penalty of perjury that you are the consumer whose Personal Information is the subject of the request.

Right to Non-Discrimination for the Exercise of a Consumer's Privacy Rights

California Consumers have the right to not receive discriminatory treatment for exercising CPRA rights. We will not discriminate against you for exercising your CPRA rights.

Notice of Financial Incentive

Under California regulations, if we offer certain loyalty or similar program(s) directly or reasonably related to the collection, retention or deletion of your Personal Information, such program may be considered a "financial incentive." In such case, we will be required to make additional disclosures to you, which we will provide when you agree to participate