Our Mission

Unleash Human Imagination and
Creativity with AI

Sony AI is dedicated to using AI to help unleash human imagination and creativity.

We believe in researching and developing AI techniques that empower the imagination and creativity of artists, makers and creators around the world.

Our aim is to advance AI so that it augments – and works in harmony with – humans to benefit society.

Our Mission

Unleash Human Imagination and Creativity with AI

Sony AI is dedicated to using AI to help unleash human imagination and creativity.

We believe in researching and developing AI techniques that empower the imagination and creativity of artists, makers and creators around the world.

Our aim is to advance AI so that it augments – and works in harmony with – humans to benefit society.

“I was genuinely inspired when I came across this speech made by the founder of Sony, Masaru Ibuka, in which he talks about AI as the future of electronics already back in 1960. Sixty years later, we see that the future he envisioned where AI permeates our society in areas such as automotive, medicine, education and business is fast becoming a reality. At Sony AI, we are honored and proud to inherit Ibuka-san’s legacy and to empower human imagination and creativity with AI.”

Hiroaki Kitano 
CEO, Sony AI 

Our Values

Diversity, Transparency, Social Good

We believe that extraordinary innovation requires diversity in people and methods; that AI should be developed and deployed in a responsible, fair, and transparent way; and that all technology should serve social good.

Flagship Projects

Gaming

Sony AI’s research and development are driven through agile, world-class AI flagship projects that motivate the creation of AI technologies in both the virtual and physical spaces.

We aim to leverage our core expertise in sensing, computer vision, machine learning, reinforcement learning, and robotics towards novel research and applications.

All Sony AI research projects will be pursued in close collaboration with the relevant Sony Group business units, including those in gaming, imaging, and sensing with AI Ethics at its core.