AI for Human
Imagination &



Our Mission

Unleash Human Imagination and Creativity with AI

Unleash Human Imagination and Creativity with AI

As a wholly owned subsidiary of Sony Group Corporation, Sony AI was established in April 2020 to accelerate the fundamental research and development of AI and enhance human imagination and creativity, particularly in the realm of entertainment.

We believe in AI that empowers the imagination and creativity of artists, makers and creators around the world. Our aim is to advance AI so that it augments – and works in harmony with – humans to benefit society.

We are pursuing our mission in partnership with those who have big dreams and are excited to embark on a grand challenge with us.

Our Values

Diversity, Transparency & Social Good

Diversity, Transparency & Social Good

We believe that extraordinary innovation requires diversity in people and methods; that AI should be developed and deployed in a responsible, fair and transparent way; and that technology should serve social good.

Unique Projects

Sony is the world’s leader in image sensing, supplying CMOS image sensors to camera and mobile phone manufacturers around the world. Its PlayStation business is number one in the console gaming business and connects millions of users with game creators around the world. In addition, Sony has a strong global presence in Music, Movies and Electronics.

Sony AI offers researchers and engineers unique opportunities to engage in projects that harness the Sony Group’s diverse business portfolio and technical assets.

Management Message

Hiroaki Kitano
CEO, Sony AI Inc.

Sony AI is a place for Grand Challenges

“Technological breakthrough is not possible without an audacious goal. Sony AI was established to achieve technical breakthroughs in two areas that are exciting and have high impact: AI and Robotics.

The Sony AI team comprises top AI researchers and engineers from around the world. We are actively looking to grow our team with the best and brightest talent internationally — those who not only envision a bold future, but wish to realize it together with us.”

Michael Spranger
COO, Sony AI Inc.

Sony AI offers a place for focused research

“The flagship projects that Sony AI carries out in gaming, imaging & sensing and gastronomy, as well as the large potential of AI projects in Sony around music, movies, and electronics, are what really makes Sony AI stand out in the global AI research and development landscape.

Sony AI is the only place where AI researchers can focus on their research, while being able to work very closely with creators in such interdisciplinary fields.”

Flagship Projects


We believe in empowering chefs, who are creators, to deliver memorable dishes and experiences to their customers. We work with partners in the global gastronomy community from chefs to startups to leading food companies.


We partner with Sony Interactive Entertainment (SIE) and PlayStation Studios to explore how AI can transform the gaming experience for gamers and augument the capabilities of game developers to achieve their creative vision.

Imaging & Sensing

We partner with Sony Semiconductor Solutions (SSS), a leader in CMOS image sensors and other sensing technologies, including 3D and automotive sensing. Our challenge is to enhance the various sensing capabilities coupled with AI.

AI Ethics

In researching and developing novel technologies, we must consider and practice responsible AI. AI Ethics sits at the core of all of our activities at Sony AI, as we challenge ourselves in developing new tools and techniques that can be utilized by Sony Group companies around the world in critical domains such as imaging, computer vision, gaming and other creative industries.

Sony Group AI Ethics Guidelines

Management Team

Hiroaki Kitano


Michael Spranger


Peter Stone

Executive Director
Sony AI America

Pete Wurman

Sony AI America

Peter Duerr

Sony AI Zurich

Masahiro Fujita

Project Manager

Erica Kato Marcus

Strategy & Partnerships

Learn more about Sony AI and the type of people we are looking for to join our team

Labs & Offices

Sony AI has offices in North America, Europe and Japan, aiming to collaborate with relevant Sony group businesses and outside partners, to boost Sony's AI technology portfolio in a unique way.

Sony AI Zurich - Sony Europe B.V., Wiesenstrasse 5, 8952 Schlieren, Switzerland

Sony AI Tokyo - ARK Mori Building 3F, 1-12-32 Akasaka, Minato-ku, Tokyo

Company Info

Company Name Sony AI Inc.
Founded April 1st, 2020
Headquarters 1-7-1 Konan Minato-ku, Tokyo, 108-0075 Japan
Common stock 10 Million yen (As of April 1st, 2021)
Board of Directors Hiroki Totoki
Toshimoto Mitomo
Hiroaki Kitano
Corporate Executives Hiroaki Kitano (CEO)
Michael Spranger (COO)