AI Ethics

Leading the way towards more ethical AI,
to ensure AI applications are fair, transparent and accountable

Our Approach

We are working to make Sony a leader in AI ethics. We will focus on conducting cutting-edge research on challenging real-world problems facing Sony Group’s businesses, which span imaging and sensing solutions, games, music, movies and finance. In a field that is currently dominated by U.S. tech companies and European regulatory standards, we believe Sony AI can offer a distinctively diverse and global perspective.

Our Work

Ethical Data Collection

Ethical AI starts with ethical data collection. This project area focuses on the technical, legal and governance aspects of collecting data ethically, particularly when sensitive or personal data is involved.

Bias Detection and Measurement

Developing fairer AI systems requires reliable methods for measuring algorithmic bias. This project area focuses on developing bias checking tools and fairness benchmarks. To this end, this project area also examines the challenges of adequately measuring diversity in human-centric datasets.

Algorithmic Bias Mitigation Techniques

There is no such thing as a completely unbiased model. As a result, bias mitigation techniques are critical for ethical AI development. This project area seeks to develop better techniques for addressing algorithmic bias, including exploring concepts of fairness routed in causality.


Shape the Future of AI with Sony AI

We want to hear from those of you who have a strong desire
to shape the future of AI.