AI Ethics


Leading the way towards more ethical AI,
to ensure AI applications are fair, transparent and accountable
Our Approach
We are working to make Sony a leader in AI ethics. We will focus on conducting cutting-edge research on challenging real-world problems facing Sony Group’s businesses, which span imaging and sensing solutions, games, music, movies and finance. In a field that is currently dominated by U.S. tech companies and European regulatory standards, we believe Sony AI can offer a distinctively diverse and global perspective.
Our Work

Ethical Data Collection
Ethical AI starts with ethical data collection. This project area focuses on the technical, legal and governance aspects of collecting data ethically, particularly when sensitive or personal data is involved.

Bias Detection and Measurement
Developing fairer AI systems requires reliable methods for measuring algorithmic bias. This project area focuses on developing bias checking tools and fairness benchmarks. To this end, this project area also examines the challenges of adequately measuring diversity in human-centric datasets.

Algorithmic Bias Mitigation Techniques
There is no such thing as a completely unbiased model. As a result, bias mitigation techniques are critical for ethical AI development. This project area seeks to develop better techniques for addressing algorithmic bias, including exploring concepts of fairness routed in causality.
Related Blog Posts

New Dataset Labeling Breakthrough Strips Social Constructs in Image Recognition
New Dataset Labeling Breakthrough Strips Social Constructs in Image RecognitionThe outputs of AI as we know them today are created through deeply collaborative processes between hu…

Meet the Team #7: Victoria Matthews, Julienne LaChance, Dora Zhao
AI Ethics sits at the core of our activities at Sony AI. In this installment of our Meet the Team series, meet members of our growing AI Ethics team. This month we feature Victoria…

Being 'Seen' vs. 'Mis-Seen': Tensions Between Privacy and Fairness in Computer V…
Privacy is a fundamental human right that ensures individuals can keep their personal information and activities private. In the context of computer vision, privacy concerns arise …
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